Most US buyers are fiercely loyal to local food stores, qualifying them better than online options, according to a new Reuters / Ipsos poll that raises questions about the Whole Foods purchase amount of $ 13.7 billion. dollars from Amazon.com.
Shares of Kroger Co, the largest supermarket operator in the United States. They fell 40% from this year’s highs, fearing that the new merged company will rush to divert business from traditional food vendors.
Seventy-five percent of online shoppers said they rarely or never purchase food online, according to a survey of nearly 8,600 adults from August 12 to September 1. Even among frequent online shoppers who shop online at least once a week, nearly 60 percent said they never buy food online or do it only a few times a year, according to the survey.
The survey also found that about 60% of all adults reported that their local food markets were gaining in price, selection, quality and convenience. Online traders drove these categories with only about 3 percent of respondents.
“I love everything,” said Beth Hatter, 31, who spends about $ 750 a month on groceries to feed an extended family in Newark, Delaware, and buys a large amount of products.
She makes purchases at Wholesale Club, ShopRite and Food Lion of BJ, although online shopping is an option.
Kristian Guy, aged 25, runs a Foodmarket Met and an organic grocery store that remains open until midnight on its way to its Brooklyn subway station.
“I really do not have to think about buying food online,” said Guy, who does not want food deliveries to get lost at his door.
Amazon has been trying for years to develop its online grocery business without doing much sprain. His purchase of Whole Foods led his US grocery market from 0.19% to 1.4%, against 14.46% for Walmart and 7.17% for Kroger, according to GlobalData Retail.
The survey shows that “brick and mortar are not yet dead,” said Roger Davidson, a supermarket consultant who predicts the future of food purchases will be a mix of online and offline shopping.
The Food Marketing Institute and Nielsen expect online grocery sales in the US to increase from $ 20.5 billion, or 4% in 2016 to $ 100 billion, or 20% by 2025 .
However, some respondents are changing or are willing to change the way they use the technology to buy.
Fort Lauderdale resident Ashley Vettese, 24, who said she was wary of the quality of food from online retailers, uses supermarket coupon applications. Kirsten Fox, 28, of Albany, Oregon, likes to choose her own food. But she said she would consider that Kroger and Wal-Mart Stores Inc. have launched new online collection services / banquette orders to avoid taking their child to crowded stores during the flu season.
Loop Capital analyst Andrew Wolf said attitudes toward online shopping may change.
“The fact that few people want to buy online does not mean they will not want it tomorrow,” Wolf said.